Performance Marketing

Data-driven paid campaigns across Google, Facebook, and Instagram that turn ad spend into predictable, trackable revenue.

Advertising that's measured by results, not impressions

Kashu Marketing Hub runs performance marketing across Meta and Google as a growth engine, not a guessing game. Every campaign is built on data, tracked to the rupee, and optimized week over week — so ad spend turns into leads and sales you can actually count.

0%Data-Driven Ad Strategy

0°Full-Funnel Campaigns

0%Transparent Ad Spend Reporting

Platforms We Run Ads On

We go where your customers are actively browsing, searching, and buying.

Meta Ads

Facebook & Instagram

Feed / Story / Reels AdsNative-feeling creative built for scroll-stopping placements across Facebook and Instagram.
Lead Generation CampaignsIn-platform lead forms that capture prospects without ever leaving the app.
Retargeting / RemarketingRe-engaging visitors and past customers who didn't convert the first time.
Catalog / Dynamic Product AdsAuto-generated product ads that show the right item to the right shopper.

Google Ads

Search, Display & YouTube

Search AdsShowing up at the exact moment someone searches for what you sell.
Display AdsVisual banner ads placed across millions of sites in the Google network.
YouTube AdsSkippable and non-skippable video ads that build awareness at scale.
Shopping / Performance MaxProduct listing and automated multi-channel campaigns built for e-commerce.

What's Included

A complete performance marketing service — strategy, creative, and tracking, managed under one roof.

Campaign Strategy & Audience Research

Identifying who to target, on which platform, and with what offer — before a single rupee is spent.

Ad Creative & Copywriting

Scroll-stopping visuals and persuasive copy written specifically for each platform and placement.

Campaign Setup & Launch

Accounts, audiences, budgets, and bidding configured correctly from day one.

A/B Testing & Optimization

Continuous testing of creative, audiences, and copy to find what actually drives results.

Conversion Tracking (Pixel / Tag Setup)

Meta Pixel and Google Tag configured correctly so every lead and sale is attributed accurately.

Weekly / Monthly Performance Reports

Clear reporting on spend, results, and next steps — no jargon, no hidden numbers.

Our Ads Process

A repeatable system for turning ad budgets into predictable, trackable growth.

Discovery & Goal Setting

We define what success looks like — leads, sales, sign-ups — and the budget to get there.

Audience & Platform Strategy

Choosing the right mix of Meta and Google based on where your customers actually are.

Creative & Copy Development

Ad visuals and messaging built to stop the scroll and prompt action.

Campaign Launch

Campaigns go live with tracking fully in place from the very first click.

Ongoing Optimization

Budgets, audiences, and creative refined continuously based on real performance data.

Reporting & Scaling

Clear reports guide the next move — scaling what works, cutting what doesn't.

Illustrative Results Visual

How a full-funnel campaign typically moves an audience from cold to converted.

Illustrative example only — not fabricated client data or guaranteed results.

Awareness

Reach & impressions across Meta and Google

100%

Consideration

Clicks, site visits & engagement

~30%

Conversion

Leads, sign-ups & sales

~8%

Why Choose Kashu for Performance Marketing

Four reasons businesses trust us to manage their ad budget like it's our own.

01 · Strategy

Certified Ad Strategy Approach

Campaigns are planned on platform best practices and structured frameworks, not guesswork or trial and error.

02 · Transparency

Every Rupee Tracked & Reported

Pixel and tag tracking mean spend and results are matched precisely — no vague, unaccountable numbers.

03 · Integration

Creative + Media Buying Under One Roof

Ad creative and campaign management come from the same team — no disconnect between what's made and what's run.

04 · Efficiency

Continuous A/B Testing for Lower CPA

Ongoing testing steadily drives down cost-per-result, so your budget works harder over time, not less.

Pricing & Packages

Management fee tiers based on scope and ad spend level — clear and separate from what you spend with the platforms.

Note: the management fee covers our strategy, setup, and optimization work. Ad spend itself is billed directly to your Meta/Google ad account, separate from our fee.

Starter Ads Management

Starter

Management fee starting at Rs. 25,000/mo

+ ad spend billed separately, directly to your ad account.

Single platform (Meta or Google)
Up to 3 active campaigns
Pixel / tag tracking setup
Monthly performance report

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Growth

Management fee starting at Rs. 55,000/mo

+ ad spend billed separately, directly to your ad account.

Meta + Google combined
Up to 8 active campaigns
Ongoing A/B creative testing
Retargeting & funnel campaigns
Weekly performance reporting

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Full-Funnel / Enterprise

Enterprise

Custom management fee — quoted after scope review

+ ad spend billed separately, directly to your ad account.

Full-funnel: awareness to conversion
Unlimited campaigns across platforms
Dedicated strategist & creative team
Custom reporting dashboard

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Frequently Asked Questions

Common questions we hear before starting a Meta or Google Ads campaign.

We generally recommend a minimum ad spend of Rs. 30,000–50,000/month to gather enough data for meaningful optimization, on top of our management fee. We'll advise on a realistic budget once we understand your goals and industry.

Our management fee covers strategy, creative, setup, and optimization. Ad spend is the budget spent directly with Meta or Google to actually run the ads, billed separately to your own ad account, not to us.

Some campaigns generate early clicks and leads within days, but the platform's algorithm typically needs 1–2 weeks of data to optimize properly. Meaningful, stable results are usually visible within 3–4 weeks.

It depends on your product and buyer intent. Meta works well for visual, impulse-driven products and brand discovery, while Google Search captures people already looking to buy. We'll recommend a mix based on your specific business after a quick discovery call.

We recommend a minimum 3-month commitment, since ad platforms need time to gather data and optimize. Beyond that, our packages run month-to-month with no long-term lock-in.

We'll need access to your Meta Business account and/or Google Ads account, brand assets (logo, product photos/videos), and your monthly ad budget. We can also help create creative assets if you don't have them ready.

Let's turn ad spend into actual sales.

Tell us about your business and goals — we'll map a Meta and Google Ads strategy built to deliver measurable results.

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